Reverse Marketing: The New Buyer-Supplier Relationship - Concepedia

Concepedia

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Reverse Marketing: The New Buyer-Supplier Relationship

228

Citations

0

References

1989

Year

F. Robert Dwyer, Michiel R. Leenders, David L. Blenkhorn

Journal of Marketing

Relationship MarketingSupplier RelationshipClient-supplier RelationshipsBusinessConsumer ResearchReverse MarketingManagementBusiness StrategyPurchasingMarketing

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