Nathalie Fleck

Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship

Nathalie Fleck, Pascale Quester · Psychology and Marketing · 2007 · 226 citations

Brand Strategy, Consumer Research, Social Influence +23

Celebrities in Advertising: Looking for Congruence or Likability?

Nathalie Fleck, Michaël Korchia, Isabelle Le Roy · Psychology and Marketing · 2012 · 205 citations · Full text

Customer Satisfaction, Targeted Advertising, Consumer Research +17

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Nathalie Fleck, Géraldine Michel, Valérie Zeitoun · Psychology and Marketing · 2013 · 93 citations

Consumer Research, Brand Strategy, Communication +21

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

Virginie Maille, Nathalie Fleck · Recherche et Applications en Marketing (English Edition) · 2011 · 66 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +25

Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands

Géraldine Michel, Carlos J. Torelli, Nathalie Fleck et al. · Journal of Business Research · 2022 · 51 citations · Full text

Consumer Decision Making, Brand Equity, Personal Branding +11