Nathalie Fleck - Concepedia

Author

Nathalie Fleck

CY Cergy Paris Université ORCID

Also Known As

Fleck, Nathalie, Fleck-Dousteyssier, Nathalie, Nathalie D. Fleck, Nathalie Fleck, Nathalie Fleck-Dousteyssier

Publications

879

Citations

H-Index

Concepts

All Affiliations

CY Cergy Paris Université Le Mans Université Equipes Traitement de l'Information et Systèmes Université Paris 1 Panthéon-Sorbonne SKEMA Business School

About

Nathalie Fleck is an author at CY Cergy Paris Université specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	717
2	Business	4	4	349
3	Social Sciences	3	3	341
4	Arts	1	1	93
5	Behavioral Sciences	1	1	49

Nathalie Fleck

Publications

727

Citations

H-Index

Page 1

	Year	Citations
Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship Nathalie Fleck, Pascale Quester Psychology and Marketing Brand StrategyConsumer ResearchSocial InfluenceCommunicationSocial Sciences	2007	226
Celebrities in Advertising: Looking for Congruence or Likability? Nathalie Fleck, Michaël Korchia, Isabelle Le Roy Psychology and Marketing Customer SatisfactionTargeted AdvertisingConsumer ResearchConsumer AttitudeJournalism	2012	205
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising Nathalie Fleck, Géraldine Michel, Valérie Zeitoun Psychology and Marketing Consumer ResearchBrand StrategyCommunicationJournalismConsumer Culture	2013	93
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure Virginie Maille, Nathalie Fleck Recherche et Applications en Marketing (English Edition) Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingConsumer ResearchCognition	2011	66
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands Géraldine Michel, Carlos J. Torelli, Nathalie Fleck, Journal of Business Research Consumer Decision MakingBrand EquityPersonal BrandingSelf-brand Values CongruityManagement	2022	51
Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research Nathalie Fleck, Virginie Maille Recherche et Applications en Marketing (English Edition) Customer SatisfactionBehavioral Decision MakingCritical ReviewConsumer StudyConsumer Research	2010	49
When brands use CEOs and employees as spokespersons Valérie Zeitoun, Géraldine Michel, Nathalie Fleck Qualitative Market Research An International Journal Brand StrategyConsumer ResearchBrand AdvertisingPersonal BrandingManagement	2020	27
When a clean scent soothes the soul: Developing a positive attitude toward sharing service space with strangers Caroline Ardelet, Nathalie Fleck, Julien Grobert Journal of Retailing and Consumer Services	2022	10

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