Géraldine Michel - Concepedia

Author

Géraldine Michel

Université Paris 1 Panthéon-Sorbonne ORCID

Also Known As

G Michel, G. E. Michel, G. Michel, Geraldine Michel, Géraldine MICHEL, Géraldine Michel, Michel, Geraldine, Michel, Géraldine

192

Publications

1.2K

Citations

H-Index

Concepts

All Affiliations

Université Paris 1 Panthéon-Sorbonne Universitat de València Georgia State University Sorbonne Université University of Maine

About

Géraldine Michel is an author at Université Paris 1 Panthéon-Sorbonne specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	16	768
2	Business	13	14	647
3	Arts	2	2	121
4	Communication	2	2	121
5	Behavioral Sciences	1	1	61

Géraldine Michel

Publications

820

Citations

H-Index

Page 1

	Year	Citations
Nonprofit brand image and typicality influences on charitable giving Géraldine Michel, Sophie Rieunier Journal of Business Research PhilanthropyBrand EquityManagementBusinessNonprofit Brand Image	2011	184
Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising Nathalie Fleck, Géraldine Michel, Valérie Zeitoun Psychology and Marketing Consumer ResearchBrand StrategyCommunicationJournalismConsumer Culture	2013	93
How special rewards in loyalty programs enrich consumer–brand relationships: The role of self‐expansion Tiphaine Gorlier, Géraldine Michel Psychology and Marketing Customer SatisfactionConsumer MotivationSpecial RewardsBrand StrategyConsumer Research	2020	61
Retail brand equity: a model based on its dimensions and effects Irene Gil Saura, María Eugenia Ruíz Molina, Géraldine Michel, The International Review of Retail Distribution and Consumer Research Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyRetailer Equity Dimensions	2013	59
Why negative brand extension evaluations do not always negatively affect the brand: The role of central and peripheral brand associations Géraldine Michel, Naveen Donthu Journal of Business Research MarketingConsumer StudyManagementBusinessConsumer Research	2014	54
Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands Géraldine Michel, Carlos J. Torelli, Nathalie Fleck, Journal of Business Research Consumer Decision MakingBrand EquityPersonal BrandingSelf-brand Values CongruityManagement	2022	51
From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction” Géraldine Michel Journal of Business Research MarketingBrand IdentityBrand EquityPolysemous BrandsManagement	2016	48
The dark side of salesperson brand identification in the luxury sector: When brand orientation generates management issues and negative customer perception Michaela Merk, Géraldine Michel Journal of Business Research Customer SatisfactionBrand EquityLuxury SectorPersonal BrandingSalesperson Brand Identification	2019	47
Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing Géraldine Michel, Michaela Merk, Sevgin Eroğlu Journal of Personal Selling and Sales Management	2015	29
When Do Advertising Parodies Hurt? Ouidade Sabri, Géraldine Michel Journal of Advertising Research Targeted AdvertisingConsumer ResearchSocial MarketingNegative Advertising ParodiesCommunication	2014	28

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