Concepedia

Author

Valérie Zeitoun

Université Paris Cité

Also Known As

Valérie Zeitoun, Zeitoun, Valérie

26

Publications

136

Citations

4

H-Index

24

Concepts

All Affiliations

Université Paris Cité
VZ

About

Valérie Zeitoun is an author at Université Paris Cité specializing in brand strategy, brand equity, and advertising.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

2

2

120

2

Marketing

2

2

120

3

Arts

1

1

93

4

Business

1

1

27

5

Communication

1

1

93

Valérie Zeitoun

×

2

Publications

120

Citations

2

H-Index

YearCitations

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Nathalie Fleck, Géraldine Michel, Valérie Zeitoun

Psychology and Marketing

2013

93

When brands use CEOs and employees as spokespersons

Valérie Zeitoun, Géraldine Michel, Nathalie Fleck

Qualitative Market Research An International Journal

2020

27

Page 1