Concepedia

Valérie Zeitoun

VZ

2

Publications

120

Citations

2

H-Index

2013

Active since

Affiliations

Université Paris Cité(Current)

Valérie Zeitoun is an author at Université Paris Cité specializing in brand strategy, brand equity, and advertising.

Top concepts

MarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer ResearchMarketing Communication

Publications per year

2013–2020

2

Publications

2

Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

Nathalie Fleck, Géraldine Michel, Valérie Zeitoun · Psychology and Marketing · 2013 · 93 citations

Consumer Research, Brand Strategy, Communication +21

When brands use CEOs and employees as spokespersons

Valérie Zeitoun, Géraldine Michel, Nathalie Fleck · Qualitative Market Research An International Journal · 2020 · 27 citations

Brand Strategy, Consumer Research, Brand Advertising +18

Rows per page

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