Concepedia

Sophie Rieunier

SR

4

Publications

327

Citations

4

H-Index

2009

Active since

Affiliations

Université de Bretagne Occidentale(Current)

Université Paris Cité

Sophie Rieunier is an author at Université de Bretagne Occidentale specializing in brand awareness, marketing, and management.

Top concepts

MarketingManagementBrand AwarenessHealth CommunicationArtsHealthVapingBusinessAdvertisingBrand Equity

Publications per year

2009–2017

4

Publications

4

Nonprofit brand image and typicality influences on charitable giving

Géraldine Michel, Sophie Rieunier · Journal of Business Research · 2011 · 184 citations

Philanthropy, Brand Equity, Management +6

The use of visual warnings in social marketing: The case of tobacco

Karine Gallopel‐Morvan, Patrick Gabriel, Marine Le Gall‐Ely et al. · Journal of Business Research · 2009 · 104 citations

Risk Communication, Advertising, Visual Warnings +10

Plain packaging and public health: The case of tobacco

Karine Gallopel‐Morvan, Patrick Gabriel, Marine Le Gall‐Ely et al. · Journal of Business Research · 2012 · 28 citations

Tobacco Control, Food Packaging, Plain Packaging +9

Do Plain Packaging and Pictorial Warnings Affect Smokers' and Non‐Smokers' Behavioral Intentions?

Karine Gallopel‐Morvan, Janet Hoek, Sophie Rieunier · Journal of Consumer Affairs · 2017 · 11 citations

Rows per page

1–4 of 4