Concepedia

Michaël Korchia

MK

Statistics

Publications

4

Citations

292

H-Index

4

Active since

1999

Affiliations

Kedge Business School(Current)

Michaël Korchia is an author at Kedge Business School specializing in brand associations, consumption studies, and marketing management.

Publications per year

1999–2019

4

Publications

4

Celebrities in Advertising: Looking for Congruence or Likability?

Nathalie Fleck, Michaël Korchia, Isabelle Le Roy · Psychology and Marketing · 2012 · 205 citations · Full text

Business, Marketing, Marketing Management +11

How do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method

Christine Gonzalez, Michaël Korchia, Laëtitia Menuet et al. · Recherche et Applications en Marketing (English Edition) · 2009 · 51 citations

Social Sciences, Social Psychology, Sociology +14

Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

Maud Derbaix, Michaël Korchia · Journal of Consumer Behaviour · 2019 · 22 citations

Social Sciences, Cultural Studies, Consumption Studies +16

A NEW TYPOLOGY OF BRAND IMAGE

Michaël Korchia · ACR European Advances · 1999 · 14 citations

Business, Marketing, Marketing Management +12

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