Concepedia

Michaël Korchia

MK

Statistics

Publications

4

Citations

291

H-Index

4

Active since

1999

Affiliations

Kedge Business School(Current)

Michaël Korchia is an author at Kedge Business School specializing in management, marketing, and advertising.

Top concepts

MarketingManagementAdvertisingBrand EquityBrand AwarenessConsumer ResearchInteractive MarketingArtsMusicFandom

Publications per year

1999–2019

4

Publications

4

Celebrities in Advertising: Looking for Congruence or Likability?

Nathalie Fleck, Michaël Korchia, Isabelle Le Roy · Psychology and Marketing · 2012 · 205 citations · Full text

Customer Satisfaction, Targeted Advertising, Consumer Research +17

How do Socially Responsible Consumers Consider Consumption? An Approach with the Free Associations Method

Christine Gonzalez, Michaël Korchia, Laëtitia Menuet et al. · Recherche et Applications en Marketing (English Edition) · 2009 · 50 citations

Socially Responsible Product, Behavioral Decision Making, Consumer Study +21

Individual celebration of pop music icons: A study of music fans relationships with their object of fandom and associated practices

Maud Derbaix, Michaël Korchia · Journal of Consumer Behaviour · 2019 · 22 citations

Music, Music Fandom, Fan Communities +20

A NEW TYPOLOGY OF BRAND IMAGE

Michaël Korchia · ACR European Advances · 1999 · 14 citations

Marketing, Brand Perception, Advertising +8

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