Concepedia
Statistics
Publications
5
Citations
182
H-Index
Active since
2010
Affiliations
SKEMA Business School(Current)
CY Cergy Paris Université
Théorie Économique, Modélisation et Applications
Virginie Maille is an author at SKEMA Business School specializing in marketing, consumer behavior, and social psychology.
Publications per year
2010–2019
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure
Virginie Maille, Nathalie Fleck · Recherche et Applications en Marketing (English Edition) · 2011 · 71 citations
Business, Marketing, Marketing Management +6
Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research
Nathalie Fleck, Virginie Maille · Recherche et Applications en Marketing (English Edition) · 2010 · 49 citations
Business, Marketing, Social Psychology +12
Compliance with veterinary prescriptions: The role of physical and social risk revisited
Virginie Maille, Jonas Hoffmann · Journal of Business Research · 2012 · 23 citations
Veterinary Medicine, Veterinary Public Health, Risk Assessment +5
On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues
Virginie Maille, Maureen Morrin, Ryann Reynolds-McIlnay · Journal of Marketing Research · 2019 · 22 citations · Full text
Social Sciences, Marketing, Social Psychology +13
Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality
Gergana Y. Nenkov, Maureen Morrin, Virginie Maille et al. · Journal of Business Research · 2018 · 17 citations
Social Sciences, Economics, Marketing +14
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