Jonas Hoffmann

Understanding international web site usage

Nitish Singh, Georg Fassott, Mike Chen‐ho Chao et al. · International Marketing Review · 2006 · 161 citations

Business, Information Technology, Marketing +15

Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway

Katarina Halvorsen, Jonas Hoffmann, Ivan Coste-Manière et al. · Journal of Global Fashion Marketing · 2013 · 107 citations

Business, Marketing, Marketing Management +10

Using scenario planning to reshape strategy

Rafael Ramírez, Steve Churchhouse, Alejandra Palermo et al. · Oxford University Research Archive (ORA) (University of Oxford) · 2017 · 67 citations · Full text

Business, Strategic Management, Strategy +17

The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo

Rasa Stankeviciute, Jonas Hoffmann · Journal of Global Fashion Marketing · 2010 · 38 citations

Business, Marketing, Marketing Management +10

The Gut is not only the Target but a Source of Inflammatory Mediators Inhibiting Gastrointestinal Motility During Sepsis

Ingmar Königsrainer, Michael H. Türck, Friederike Eisner et al. · Cellular Physiology and Biochemistry · 2011 · 29 citations

Veterinary Medicine, Immunology, Pharmacology +11