Concepedia

Yixia Sun

YS

Statistics

Publications

5

Citations

215

H-Index

5

Active since

2015

Affiliations

Zhejiang University(Current)

California State Polytechnic University

Chinese University of Hong Kong

Yixia Sun is an author at Zhejiang University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPsychologySocial SciencesUser ExperienceConsumer BehaviorAdvertisingFood ChoiceFood Marketing

Publications per year

2015–2023

5

Publications

5

Do pictures help? The effects of pictures and food names on menu evaluations

Yuansi Hou, Wan Yang, Yixia Sun · International Journal of Hospitality Management · 2016 · 90 citations · Full text

Food Choice, Marketing, Food Marketing +10

Ritualistic Consumption Decreases Loneliness by Increasing Meaning

Xuehua Wang, Yixia Sun, Thomas Krämer · Journal of Marketing Research · 2021 · 72 citations

Social Isolation, Consumer Study, Social Psychology +18

How Can Psychological Contagion Effect be Attenuated? The Role of Boundary Effect on Menu Design

Yuansi Hou, Yixia Sun, Lisa C. Wan et al. · Journal of Hospitality & Tourism Research · 2015 · 20 citations · Full text

Affective Design, Affective Neuroscience, Consumer Research +28

Experience Report: Detecting Poor-Responsive UI in Android Applications

Yu Kang, Yangfan Zhou, Min Gao et al. · 2016 · 18 citations

Engineering, Mobile Interaction, Experience Report +17

So curious that I want to buy it: The positive effect of queue wait on consumers' purchase intentions

Tingting Wang, Shuyu Liang, Yixia Sun · Journal of Consumer Behaviour · 2023 · 15 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

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