Concepedia

Edwin Rajah

ER

5

Publications

254

Citations

5

H-Index

2008

Active since

Affiliations

Auckland University of Technology(Current)

Edwin Rajah is an author at Auckland University of Technology specializing in management, consumer research, and motivation.

Top concepts

ManagementBusinessMarketingMotivationMedia MarketingConsumer BehaviorConsumer ResearchMarketing InsightsBrandingDietetics

Publications per year

2008–2018

5

Publications

5

Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience

Edwin Rajah, Roger Marshall, Inwoo Nam · Advances in consumer research · 2008 · 70 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

The role of personality and motivation on key account manager job performance

Tommi Mahlamäki, Timo Rintamäki, Edwin Rajah · Industrial Marketing Management · 2018 · 70 citations

Performance Management, Employee Attitude, Performance Studies +7

Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour

Afra Abdeen, Edwin Rajah, Sanjaya Singh Gaur · Marketing Intelligence & Planning · 2016 · 58 citations

Consumer attitudes toward dietary supplements consumption

Nor Azila Mohd Noor, Sheau Fen Yap, Kok-Hong Liew et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2014 · 40 citations

Nutrition, Consumer Motivation, Consumer Study +24

Understanding barriers to optimal medication management for those requiring long-term dialysis: rationale and design for an observational study, and a quantitative description of study variables and data

Trudi Aspden, Martin Wolley, Miao Tian et al. · BMC Nephrology · 2015 · 16 citations · Full text

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