Concepedia

Inwoo Nam

IN

7

Publications

225

Citations

7

H-Index

2006

Active since

Affiliations

Chung-Ang University(Current)

University of Iowa

Nanyang Technological University

Auckland University of Technology

Inwoo Nam is an author at Chung-Ang University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchCustomer SatisfactionArtsCultureBrandingMedicine

Publications per year

2006–2014

7

Publications

7

Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience

Edwin Rajah, Roger Marshall, Inwoo Nam · Advances in consumer research · 2008 · 70 citations

Customer Experience, Customer Satisfaction, Consumer Research +17

Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts

Roger Marshall, Tzung‐Cheng Huan, Yingzi Xu et al. · Journal of Business Research · 2010 · 49 citations

Culture, Business-to-business Contexts, Consumer Culture +10

Trends in Medical Oncology Outreach Clinics in Rural Areas

Thomas S. Gruca, Inwoo Nam, Roger Tracy · Journal of Oncology Practice · 2014 · 27 citations

Investigating the Determinants of Satisfaction and Usage of Mobile IT Services in Four Countries

Ofir Turel, Alexander Serenko, Brian Detlor et al. · Journal of Global Information Technology Management · 2006 · 21 citations

Customer Satisfaction, Mobile Marketing, Mobile It Services +13

The Influence of Visiting Consultant Clinics on Measures of Access to Cancer Care: Evidence from the State of Iowa

Roger Tracy, Inwoo Nam, Thomas S. Gruca · Health Services Research · 2013 · 21 citations

Rows per page

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