Concepedia

Milton M. Pressley

MM

10

Publications

435

Citations

10

H-Index

1977

Active since

Affiliations

University of New Orleans(Current)

University of Mississippi

Milton M. Pressley is an author at University of New Orleans specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchSurvey MethodologyAdvertisingBusiness EthicsTradeCulturePolitics

Publications per year

1977–2013

10

Publications

10

Ethical beliefs and personal values of top level executives

Douglas J. Lincoln, Milton M. Pressley, Taylor L. Little · Journal of Business Research · 1982 · 89 citations

Personal Values, Human Value, Management +4

A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population

Milton M. Pressley, William L. Tullar · Journal of Marketing Research · 1977 · 76 citations

Customer Satisfaction, Consumer Economics, Behavioral Decision Making +31

The impact of country of origin in the retail service context

Anthony Pecotich, Milton M. Pressley, Donald Roth · Journal of Retailing and Consumer Services · 1996 · 74 citations

Marketing, International Management, Culture +12

Corporate Strategy and Product Innovation

Milton M. Pressley, Robert R. Rothberg · Journal of Marketing · 1977 · 55 citations

Corporate Strategy, Management, Business +8

A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population

Milton M. Pressley, William L. Tullar · Journal of Marketing Research · 1977 · 49 citations

Rows per page

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