Robert R. Rothberg

Statistics

Publications

Citations

214

H-Index

Active since

1972

Affiliations

Rutgers Sexual and Reproductive Health and Rights(Current)

Robert R. Rothberg is an author at Rutgers Sexual and Reproductive Health and Rights specializing in management, innovation, and innovation-strategy fit.

Publications per year

1972–2005

Publications

The Management of Advertising

Robert R. Rothberg, Julian L. Simon · Journal of Marketing · 1972 · 82 citations

Business, Marketing, Marketing Management +8

Corporate Strategy and Product Innovation

Milton M. Pressley, Robert R. Rothberg · Journal of Marketing · 1977 · 55 citations

Management, Strategic Management, Strategy +14

Managing Strategic Innovation and Change: A Collection of Readings

Robert R. Rothberg · Journal of Product Innovation Management · 2005 · 54 citations

Management, Change Management, Innovation Management +12

Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Robert R. Rothberg · Journal of Product Innovation Management · 2005 · 13 citations

Pharmacy, Innovation Management, Pharmaceutical Policy +14

Managing crises before they happen: what every executive needs to know about crisis management Ian I. Mitroff with Gus Anagnos; New York: Amacom, 2001, 172 + xiii pages, $24.95

Robert R. Rothberg · Journal of Product Innovation Management · 2002 · 10 citations

Management, Business Administration, Crisis Intervention +12

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