Journal of Marketing Research · 1977 · 49 citations · 0 references
Social SciencesMarketing ManagementPsychometricsQuestionnaire DesignSampling MethodsSampling TheorySurvey ProcessesSurvey ResearchSurvey SamplingMail SurveysSurvey Response BiasSurvey-based Measurement
Milton M. Pressley, William L. Tullar, A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population, Journal of Marketing Research, Vol. 14, No. 1 (Feb., 1977), pp. 108-111