Sushant Kumar Vishnoi

AI-enabled Green Business Strategy: Path to carbon neutrality via environmental performance and green process innovation

Varun Chotia, Yue Cheng, Reeti Agarwal et al. · Technological Forecasting and Social Change · 2024 · 59 citations

Management, Strategic Management, Strategy +15

Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers

Reeti Agarwal, Ankit Mehrotra, Manoj Pant et al. · Journal of Retailing and Consumer Services · 2024 · 39 citations

Business, Marketing, Retail Management +17

Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value

Anuj Tripathi, Teena Bagga, Shubham Sharma et al. · 2021 · 26 citations

Business, Marketing, Marketing Management +17

Connecting BOP consumers and retailers: What drives small-time retailing through social media?

Jitender Kumar, Gagan Katiyar, Ankit Mehrotra et al. · Journal of Retailing and Consumer Services · 2023 · 19 citations

Business, Marketing, Retail Management +16

What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness

Sushant Kumar Vishnoi, Smriti Mathur, Vaishali Agarwal et al. · International Journal of Sustainable Engineering · 2025 · 14 citations · Full text

Natural Resources, Marketing, Consumer Behavior +16