Concepedia
Statistics
Publications
11
Citations
172
H-Index
Active since
2017
Affiliations
Sharda University(Current)
Indian Institute of Management Rohtak
Jaipuria Institute of Management
Wadia Institute of Himalayan Geology
National Geophysical Research Institute
Jitender Kumar is an author at Sharda University specializing in business, marketing, and marketing management.
Publications per year
2017–2024
Seismic attributes for characterizing gas hydrates: a study from the Mahanadi offshore, India
Jitender Kumar, Kalachand Sain, K. P. Arun · Marine Geophysical Research · 2018 · 25 citations
Engineering, Earth Sciences, Geophysics +14
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Ramendra Singh, Yukti Sharma, Jitender Kumar · The Journal of Marketing Theory and Practice · 2020 · 22 citations
Business, Marketing, Marketing Management +17
Influence of cartoon characters on generation alpha in purchase decisions
Ashish Gupta, Jitender Kumar, Tavishi Tewary et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2021 · 22 citations
Business, Marketing, Psychology +16
Connecting BOP consumers and retailers: What drives small-time retailing through social media?
Jitender Kumar, Gagan Katiyar, Ankit Mehrotra et al. · Journal of Retailing and Consumer Services · 2023 · 19 citations
Business, Marketing, Retail Management +16
Elastic parameters from constrained AVO inversion: Application to a BSR in the Mahanadi offshore, India
K. P. Arun, Kalachand Sain, Jitender Kumar · Journal of Natural Gas Science and Engineering · 2017 · 14 citations
Engineering, Geophysics, Ocean Engineering +13
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