Teena Bagga

A Study of Intrinsic and Extrinsic Factors Influencing Consumer Buying Behaviour Online

Teena Bagga, Manas Bhatt · Asia-Pacific Journal of Management Research and Innovation · 2013 · 43 citations

Business, Marketing, Marketing Management +15

Exploring Common Method Variance in Analytics Research in the Indian Context: A Comparative Study with Known Techniques

Mansi Saxena, Teena Bagga, Sangeeta Gupta et al. · FIIB Business Review · 2022 · 39 citations

Social Sciences, Business Analytics, Human Resource Management +17

Big Data-Driven Marketing enabled Business Performance : A Conceptual Framework of Information, Strategy and Customer Lifetime Value

Anuj Tripathi, Teena Bagga, Shubham Sharma et al. · 2021 · 26 citations

Business, Marketing, Marketing Management +17

SHRM: alignment of HR function with business strategy

Teena Bagga, Sanjay Srivastava · Strategic HR Review · 2014 · 24 citations

Management, Human Resource Management, Strategic Management +14

Fearless path for human resource personnel’s through analytics: a study of recent tools and techniques of human resource analytics and its implication

Mansi Saxena, Teena Bagga, Sangeeta Gupta · International Journal of Information Technology · 2021 · 23 citations · Full text

Management, Human Resource Management, Management Information Systems +17