Concepedia

Vaishali Agarwal

VA

Statistics

Publications

3

Citations

44

H-Index

3

Active since

2024

Affiliations

Princess Nourah bint Abdulrahman University(Current)

IMS Unison University

Jaipuria Institute of Management

Vaishali Agarwal is an author at Princess Nourah bint Abdulrahman University specializing in marketing, marketing management, and source credibility.

ORCID

Publications per year

2024–2025

3

Publications

3

Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers

Nivin Vinoi, Amit Shankar, Ebtesam Abdullah Alzeiby et al. · Journal of Hospitality Marketing & Management · 2024 · 19 citations

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What drives Generation Z to choose green apparel? Unraveling the impact of environmental knowledge, altruism and perceived innovativeness

Sushant Kumar Vishnoi, Smriti Mathur, Vaishali Agarwal et al. · International Journal of Sustainable Engineering · 2025 · 14 citations · Full text

, , +16

Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers

Naman Sreen, Ankit Mehrotra, Rsha Alghafes et al. · Journal of Retailing and Consumer Services · 2024 · 11 citations

, , +17

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