Smriti Mathur

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Alok Tewari, Smriti Mathur, smriti srivastava et al. · Journal of Retailing and Consumer Services · 2022 · 136 citations

Consumer Decision Making, Green Marketing, Fashion +9

Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content

Smriti Mathur, Alok Tewari, Akanchha Singh · Journal of Marketing Communications · 2021 · 60 citations

A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change

Alok Tewari, Ram Singh, Smriti Mathur et al. · International Journal of Information and Learning Technology · 2023 · 46 citations

E-learning, Effort Expectancy, Educational Psychology +18

Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry

Shumank Deep, Sushant Vishnoi, Radhika Malhotra et al. · Engineering Construction & Architectural Management · 2023 · 18 citations

Engineering, Mixed Reality, Consumer Research +18

Is ChatGPT Enhancing Youth’s Learning, Engagement and Satisfaction?

Christina Sanchita Shah, Smriti Mathur, Sushant Vishnoi · Journal of Computer Information Systems · 2024 · 15 citations