Concepedia

smriti srivastava

SS

2

Publications

167

Citations

2

H-Index

2021

Active since

Affiliations

Dr. A.P.J. Abdul Kalam Technical University(Current)

smriti srivastava is an author at Dr. A.P.J. Abdul Kalam Technical University specializing in green marketing, management, and marketing.

Top concepts

MarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchHealthFashionPsychologyFood ChoiceMindfulness

Publications per year

2021–2022

2

Publications

2

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Alok Tewari, Smriti Mathur, smriti srivastava et al. · Journal of Retailing and Consumer Services · 2022 · 136 citations

Consumer Decision Making, Green Marketing, Fashion +9

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

Alok Tewari, smriti srivastava, Divya Gangwar et al. · British Food Journal · 2021 · 31 citations

Green Marketing, Consumer Research, Psychology +18

Rows per page

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