Alok Tewari

Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

Alok Tewari, Smriti Mathur, smriti srivastava et al. · Journal of Retailing and Consumer Services · 2022 · 136 citations

Consumer Decision Making, Green Marketing, Fashion +9

Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content

Smriti Mathur, Alok Tewari, Akanchha Singh · Journal of Marketing Communications · 2021 · 60 citations

A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change

Alok Tewari, Ram Singh, Smriti Mathur et al. · International Journal of Information and Learning Technology · 2023 · 46 citations

E-learning, Effort Expectancy, Educational Psychology +18

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

Alok Tewari, smriti srivastava, Divya Gangwar et al. · British Food Journal · 2021 · 31 citations

Green Marketing, Consumer Research, Psychology +18

Modeling factors affecting online learning adoption: mediating role of attitude

Ram Singh, Alok Tewari · International Journal of Educational Management · 2021 · 27 citations

Customer Satisfaction, Mediating Role, E-learning +17