Concepedia

Akanchha Singh

AS

Statistics

Publications

2

Citations

78

H-Index

2

Active since

2019

Affiliations

Babu Banarasi Das University(Current)

Akanchha Singh is an author at Babu Banarasi Das University specializing in marketing, marketing management, and online customer engagement.

ORCID

Publications per year

2019–2021

2

Publications

2

Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content

Smriti Mathur, Alok Tewari, Akanchha Singh · Journal of Marketing Communications · 2021 · 68 citations

, , +13

The Insight of Content Marketing at Social Media Platforms

Akanchha Singh, Smriti Mathur · Adhyayan A Journal of Management Sciences · 2019 · 10 citations · Full text

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