Concepedia
Statistics
Publications
7
Citations
201
H-Index
Active since
2015
Affiliations
Monash University Malaysia(Current)
Monash University
Soo Yeong Ewe is an author at Monash University Malaysia specializing in business, consumer behavior, and marketing.
Publications per year
2015–2024
Green behavior among Gen Z consumers in an emerging market: eco-friendly versus non-eco-friendly products
Soo Yeong Ewe, Fandy Tjiptono · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 62 citations
Business, Marketing, Marketing Management +16
Network externalities and the perception of innovation characteristics: mobile banking
Soo Yeong Ewe, Sheau Fen Yap, Christina Kwai Choi Lee · Marketing Intelligence & Planning · 2015 · 52 citations
Management, Information Technology, Innovation Management +17
The more followers the better? The impact of food influencers on consumer behaviour in the social media context
Tam Duc Dinh, Soo Yeong Ewe · British Food Journal · 2024 · 26 citations
Business, Communication, Marketing +16
The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus
Soo Yeong Ewe, Ferdinand A. Gul, Christina Kwai Choi Lee et al. · Journal of Behavioral Finance · 2017 · 25 citations
Business, Economics, Finance +15
Patience, consideration and responsibility (P.C.R.): emerging psychological capacities for coping with crisis and persistent changes in personal selling
Soo Yeong Ewe, Helen Hui Ping Ho · Journal of Personal Selling and Sales Management · 2022 · 14 citations
Business, Marketing, Psychology +13
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