Dante Pirouz

An Overview of Partial Least Squares

Dante Pirouz · SSRN Electronic Journal · 2006 · 142 citations · Full text

Business, Marketing, Marketing Management +9

Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities

Cornelia Pechmann, Elizabeth S. Moore, Alan R. Andreasen et al. · Journal of Public Policy & Marketing · 2011 · 73 citations

Social Sciences, Marketing, Marketing Management +14

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation

James M. Leonhardt, Jesse R. Catlin, Dante Pirouz · Journal of Advertising · 2015 · 51 citations

Business, Marketing, Marketing Management +16

Are “Bad” Employees Happier Under Bad Bosses? Differing Effects of Abusive Supervision on Low and High Primary Psychopathy Employees

Charlice Hurst, Lauren Simon, Yongsuhk Jung et al. · Journal of Business Ethics · 2017 · 44 citations

Social Sciences, Psychology, Social Psychology +9

The experience of risk in families: conceptualisations and implications for transformative consumer research

Simone Pettigrew, Laurel Anderson, Wendy Attaya Boland et al. · Journal of Marketing Management · 2014 · 27 citations

Social Sciences, Psychology, Consumer Behavior +13