Mujde Yuksel

“Digital buddies”: parasocial interactions in social media

Mujde Yuksel, Lauren I. Labrecque · Journal of Research in Interactive Marketing · 2016 · 100 citations

Social Sciences, Communication, Marketing +13

Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts

Mujde Yuksel, George R. Milne, Elizabeth G. Miller · Journal of Consumer Marketing · 2016 · 71 citations

Social Sciences, Communication, Marketing +12

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

Lauren I. Labrecque, Ereni Markos, Mujde Yuksel et al. · Journal of Interactive Marketing · 2022 · 22 citations · Full text

Business, Marketing, Marketing Management +17

When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms

Mujde Yuksel, Aron Darmody, Meera Venkatraman · Journal of Consumer Behaviour · 2018 · 21 citations

Business, Marketing, Marketing Management +14

Cause-related sport marketing: an organizing framework and knowledge development opportunities

Mujde Yuksel, Mark A. McDonald, Soyoung Joo · European Sport Management Quarterly · 2016 · 20 citations

Management, Marketing, Marketing Management +14