Concepedia

Soyoung Joo

SJ

5

Publications

244

Citations

5

H-Index

2005

Active since

Affiliations

University of Massachusetts Amherst(Current)

Soyoung Joo is an author at University of Massachusetts Amherst specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingOrganizational CommunicationArtsJournalismAdvertisingCommunicationOrganizationsSocial Marketing

Publications per year

2005–2019

5

Publications

5

Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale

Soyoung Joo, Elizabeth G. Miller, Janet Fink · Journal of Business Research · 2019 · 162 citations

Consumer Study, Csr Authenticity, Management +8

Cause-related marketing in sports: the power of altruism

Soyoung Joo, Jakeun Koo, Janet Fink · European Sport Management Quarterly · 2016 · 31 citations

Institutional isomorphism and social responsibility in professional sports

Soyoung Joo, Ben Larkin, Nefertiti Walker · Sport Business and Management An International Journal · 2017 · 22 citations

Organizations, Csr Engagement, Csr Initiatives +15

Cause-related sport marketing: an organizing framework and knowledge development opportunities

Mujde Yuksel, Mark A. McDonald, Soyoung Joo · European Sport Management Quarterly · 2016 · 19 citations

Social Marketing, Journalism, Management +16

Size Analysis of Ready-made Clothing for Elderly Women and Fit Evaluation according to their Body Type

Jeong-Yim Lee, Soyoung Joo · Journal of the Korean Society of Clothing and Textiles · 2005 · 10 citations

Rows per page

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