Concepedia

Jakeun Koo

JK

6

Publications

370

Citations

6

H-Index

2015

Active since

Affiliations

Mississippi State University(Current)

Texas Southern University

Jakeun Koo is an author at Mississippi State University specializing in marketing communication, celebrity endorsement, and brand strategy.

Top concepts

MarketingManagementPersuasionAdvertisingBrand StrategyBrand AwarenessBrand ManagementConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

2015–2021

6

Publications

6

Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility

Younghan Lee, Jakeun Koo · Journal of Sport Management · 2015 · 148 citations

× 2, Behavioral Decision Making, Digital Marketing +26

Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes

Jakeun Koo, Younghan Lee · Sport Management Review · 2018 · 78 citations

Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?

Younghan Lee, Jakeun Koo · Psychology and Marketing · 2016 · 57 citations

Brand Strategy, Consumer Research, Elaboration Likelihood Model +23

The impact of social interaction and team member exchange on sport event volunteer management

Younghan Lee, Kim Mi-Lyang, Jakeun Koo · Sport Management Review · 2016 · 46 citations

Cause-related marketing in sports: the power of altruism

Soyoung Joo, Jakeun Koo, Janet Fink · European Sport Management Quarterly · 2016 · 31 citations

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