Concepedia

Warren S. Martin

WS

23

Publications

873

Citations

18

H-Index

1973

Active since

Affiliations

University of Alabama at Birmingham(Current)

University of North Georgia

University of Georgia

Colorado State University

Auburn University

Warren S. Martin is an author at University of Alabama at Birmingham specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchStatisticsCustomer SatisfactionInteractive MarketingPsychologyTourismEducation

Publications per year

1973–2015

23

Publications

23

Panel Analysis: Latent Probability Models for Attitude and Behavior Processes

Warren S. Martin, Lee M. Wiggins · Journal of Marketing · 1974 · 109 citations

Behavioral Sciences, Latent Modeling, Behavioral Decision Making +8

MEDTOUR: a scale for measuring medical tourism intentions

David S. Martin, Zo Ramamonjiarivelo, Warren S. Martin · Tourism Review · 2011 · 73 citations

Tourism Management, Tourism Performance, Education +18

An Empirical Investigation of Critical Success Factors in the Personal Selling Process for Homogenous Goods

Sean Dwyer, John S. Hill, Warren S. Martin · Journal of Personal Selling and Sales Management · 2000 · 68 citations · Full text

Marketing Analytics, Customer Satisfaction, Consumer Research +16

Industrial Buyer Image of the Saleswoman

John E. Swan, David R. Rink, G. E. Kiser et al. · Journal of Marketing · 1984 · 68 citations

Customer Satisfaction, User Perception, Online Customer Behavior +13

Effects of Scaling on the Correlation Coefficient: Additional Considerations

Warren S. Martin · Journal of Marketing Research · 1978 · 63 citations

Restricted Number, Scaling Analysis, Scale Points +6

Rows per page

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