Concepedia

G. E. Kiser

GE

7

Publications

288

Citations

7

H-Index

1975

Active since

Affiliations

University of Arkansas at Fayetteville(Current)

Northern Illinois University

University of Alabama at Birmingham

G. E. Kiser is an author at University of Arkansas at Fayetteville specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchLawBusiness LawBusiness StrategyTransactional LawMarketing Strategy

Publications per year

1975–1984

7

Publications

7

Industrial Buyer Image of the Saleswoman

John E. Swan, David R. Rink, G. E. Kiser et al. · Journal of Marketing · 1984 · 68 citations

Customer Satisfaction, User Perception, Online Customer Behavior +13

Educational Buyers' Perceptions of Vendor Attributes

C. P. Rao, G. E. Kiser · Journal of Purchasing and Materials Management · 1980 · 55 citations

Business, Consumer Research, Vendor Attributes +3

The Marketing of Legal Services

Donna K. Darden, William R. Darden, G. E. Kiser · Journal of Marketing · 1981 · 40 citations

Customer Satisfaction, Marketing Analysis Perspective, Business Law +8

Industrial Buyer Image of the Saleswoman

John E. Swan, David R. Rink, G. E. Kiser et al. · Journal of Marketing · 1984 · 36 citations

Customer Satisfaction, User Perception, Online Customer Behavior +13

Elements of Purchasing Strategy

G. E. Kiser · Journal of Purchasing and Materials Management · 1976 · 31 citations

Strategy Theory, Management, Business +7

Rows per page

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