Marzena Nieroda

Statistics

Publications

Citations

142

H-Index

Active since

2018

Affiliations

University of Manchester(Current)

Marzena Nieroda is an author at University of Manchester specializing in health informatics, patient-specific risk prediction, and clinical decision support.

ORCID

Publications per year

2018–2021

Publications

How do consumers think about hybrid products? Computer wearables have an identity problem

Marzena Nieroda, Mona Mrad, Michael R. Solomon · Journal of Business Research · 2018 · 60 citations · Full text

Arts, Design, Marketing +13

Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

Zsófia Tóth, Marzena Nieroda, Bernadett Köles · Industrial Marketing Management · 2019 · 34 citations · Full text

Management, Management Information Systems, Supply Chain Management +16

iHELP: Personalised Health Monitoring and Decision Support Based on Artificial Intelligence and Holistic Health Records

George Manias, Harm op den Akker, Ainhoa Azqueta-Alzúaz et al. · 2021 IEEE Symposium on Computers and Communications (ISCC) · 2021 · 19 citations · Full text

Computing, Biomedical Informatics, Health Informatics +14

Can dissimilarity in product category be an opportunity for cross-gender brand extension?

Tsunwai Wesley Yuen, Marzena Nieroda, Hongwei He et al. · Journal of Business Research · 2021 · 15 citations · Full text

Business, Marketing, Marketing Management +14

Online Decision Support Tool for Personalized Cancer Symptom Checking in the Community (REACT): Acceptability, Feasibility, and Usability Study

Marzena Nieroda, Artitaya Lophatananon, Brian McMillan et al. · JMIR Cancer · 2018 · 14 citations · Full text

Computing, Health Informatics, Oncology +17

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