Concepedia

Tsunwai Wesley Yuen

TW

Statistics

Publications

2

Citations

143

H-Index

2

Active since

2019

Affiliations

University of Manchester(Current)

Tsunwai Wesley Yuen is an author at University of Manchester specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementGenderBrand EquitySupply ChainBrand AwarenessGreen MarketingConsumer ResearchGreen Supply Chain

Publications per year

2019–2021

2

Publications

2

Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective

Jiayao Hu, Yu‐Lun Liu, Tsunwai Wesley Yuen et al. · Resources Conservation and Recycling · 2019 · 130 citations · Full text

Green Marketing, Green Practices, Sustainable Development +14

Can dissimilarity in product category be an opportunity for cross-gender brand extension?

Tsunwai Wesley Yuen, Marzena Nieroda, Hongwei He et al. · Journal of Business Research · 2021 · 13 citations · Full text

Gendered Perception, Brand Equity, Cross-gender Brand Extension +7

1–2 of 2