Concepedia

Eva Pardos Martínez

EP

Statistics

Publications

10

Citations

656

H-Index

10

Active since

2009

Affiliations

Universidad de Zaragoza(Current)

Ollscoil na Gaillimhe – University of Galway

Eva Pardos Martínez is an author at Universidad de Zaragoza specializing in business, marketing, and brand management.

Publications per year

2009–2020

10

Publications

10

Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm

Elena Fraj Andrés, Eva Pardos Martínez, Jorge Matute · Journal of Business and Industrial Marketing · 2013 · 138 citations · Full text

Business, Environmental Management, Strategic Management +14

Encouraging intrinsic motivation in management training: The use of business simulation games

Isabel Buil, Sara Catalán, Eva Pardos Martínez · The International Journal of Management Education · 2019 · 95 citations · Full text

Management, Human Resource Management, Organizational Behavior +14

Understanding applicants’ reactions to gamified recruitment

Isabel Buil, Sara Catalán, Eva Pardos Martínez · Journal of Business Research · 2020 · 81 citations

Management, Human Resource Management, Psychology +12

Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

Sara Catalán, Eva Pardos Martínez, Elaine Wallace · Journal of Product & Brand Management · 2019 · 68 citations · Full text

Business, Marketing, Marketing Management +17

Engagement in business simulation games: A self‐system model of motivational development

Isabel Buil, Sara Catalán, Eva Pardos Martínez · British Journal of Educational Technology · 2019 · 63 citations · Full text

Education, Educational Psychology, Marketing +16

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