Concepedia

Terhi Pohjanheimo

TP

8

Publications

685

Citations

8

H-Index

2006

Active since

Affiliations

University of Turku(Current)

University of Vaasa

Terhi Pohjanheimo is an author at University of Turku specializing in marketing, health sciences, and consumer behavior.

Top concepts

MarketingHealthFood ChoiceFood MarketingConsumer BehaviorConsumer ResearchNutritionManagementFood QualityFood Chemistry

Publications per year

2006–2016

8

Publications

8

The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe

Samuel Piha, Terhi Pohjanheimo, Anu Lahteenmäki‐Uutela et al. · Food Quality and Preference · 2016 · 211 citations

Food Choice, Economics, Food Marketing +13

Explaining the liking for drinking yoghurt: The role of sensory quality, food choice motives, health concern and product information

Terhi Pohjanheimo, Mari Sandell · International Dairy Journal · 2009 · 110 citations

Food Choice, Nutrition, Food Marketing +10

Food choice motives and bread liking of consumers embracing hedonistic and traditional values

Terhi Pohjanheimo, Rami Paasovaara, Harri Luomala et al. · Appetite · 2009 · 86 citations

Food Choice, Food Marketing, Behavioral Sciences +14

Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Rami Paasovaara, Harri Luomala, Terhi Pohjanheimo et al. · Journal of Consumer Behaviour · 2011 · 84 citations

Consumer Uncertainty, Food Taste Perception, Consumer Research +23

Orosensory Profiles and Chemical Composition of Black Currant (Ribes nigrum) Juice and Fractions of Press Residue

Mari Sandell, Oskar Laaksonen, Riikka Järvinen et al. · Journal of Agricultural and Food Chemistry · 2009 · 83 citations

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