Concepedia

Samuel Piha

SP

3

Publications

261

Citations

3

H-Index

2016

Active since

Affiliations

University of Turku(Current)

Samuel Piha is an author at University of Turku specializing in marketing, consumer research, and consumer behavior.

Top concepts

Publications per year

2016–2020

3

Publications

3

The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe

Samuel Piha, Terhi Pohjanheimo, Anu Lahteenmäki‐Uutela et al. · Food Quality and Preference · 2016 · 211 citations

, , +13

From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying

Samuel Piha, Leila Hurmerinta, Birgitta Sandberg et al. · Journal of Marketing Management · 2018 · 28 citations

, , +22

Escaping into Sexual Play: A Consumer Experience Perspective

Samuel Piha, Leila Hurmerinta, Elina Järvinen et al. · Leisure Sciences · 2020 · 22 citations · Full text

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