Concepedia

Leila Hurmerinta

LH

10

Publications

415

Citations

10

H-Index

2010

Active since

Affiliations

University of Turku(Current)

Leila Hurmerinta is an author at University of Turku specializing in management, business, and marketing.

ORCID

Top concepts

Publications per year

2010–2023

10

Publications

10

Who endorses whom? Meanings transfer in celebrity endorsement

Elina Halonen‐Knight, Leila Hurmerinta · Journal of Product & Brand Management · 2010 · 169 citations

, , +23

Opening and closing doors: The role of language in international opportunity recognition and exploitation

Leila Hurmerinta, Niina Nummela, Eriikka Paavilainen‐Mäntymäki · International Business Review · 2015 · 55 citations

, , +9

TEMPUS FUGIT: A Hermeneutic Approach to the Internationalisation Process

Leila Hurmerinta, Eriikka Paavilainen‐Mäntymäki, Mélanie E. Hassett · Management International Review · 2016 · 34 citations

, , +5

Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers

Birgitta Sandberg, Leila Hurmerinta, Henna M. Leino et al. · Journal of Service Research · 2021 · 33 citations · Full text

, , +13

Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?

Birgitta Sandberg, Leila Hurmerinta, Peter Zettinig · European Journal of Innovation Management · 2013 · 28 citations

, , +19

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