Concepedia

Harri Luomala

HL

Statistics

Publications

40

Citations

1.8K

H-Index

26

Active since

1997

Affiliations

University of Vaasa(Current)

University of Turku

University of Helsinki

University of Jyväskylä

Seinäjoki University of Applied Sciences

Harri Luomala is an author at University of Vaasa specializing in consumer behavior, social sciences, and consumption studies.

Publications per year

1997–2024

40

Publications

40

Exploring consumers' product‐specific colour meanings

Hannele Kauppinen‐Räisänen, Harri Luomala · Qualitative Market Research An International Journal · 2010 · 158 citations

Business, Marketing, Marketing Management +17

Why we buy—The science of shopping

Harri Luomala · Psychology and Marketing · 2001 · 131 citations

Social Sciences, Marketing, Marketing Management +10

Food choice motives and bread liking of consumers embracing hedonistic and traditional values

Terhi Pohjanheimo, Rami Paasovaara, Harri Luomala et al. · Appetite · 2009 · 86 citations

Agriculture, Food Science, Nutrition +15

Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Rami Paasovaara, Harri Luomala, Terhi Pohjanheimo et al. · Journal of Consumer Behaviour · 2011 · 85 citations

Business, Food Science, Marketing +17

Sweet taste of prosocial status signaling: When eating organic foods makes you happy and hopeful

Petteri Puska, Sami Kurki, Merja Lähdesmäki et al. · Appetite · 2017 · 82 citations · Full text

Social Sciences, Psychology, Social Psychology +16

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