Concepedia

Annabel Martin-Salerno

AM

3

Publications

107

Citations

3

H-Index

2009

Active since

Affiliations

Lille University Management(Current)

Université de Lille

Annabel Martin-Salerno is an author at Lille University Management specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCreativityMotivationPsychologyEngineeringUser ExperienceConsumer BehaviorDigital Marketing

Publications per year

2009–2022

3

Publications

3

Managing the Transparency Paradox Of Social-Media Influencer Disclosures

Nadia Steils, Annabel Martin-Salerno, Jean-François Toti · Journal of Advertising Research · 2022 · 53 citations

Consumer Creative Experience: The Role of Motivational Orientation in Creative Leisure Activity

Annabel Martin-Salerno · Recherche et Applications en Marketing (English Edition) · 2009 · 27 citations

Leisure Study, Performance Studies, Motivational Orientation +14

Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Aurély Lao, Mariana Vlad, Annabel Martin-Salerno · International Journal of Retail & Distribution Management · 2021 · 27 citations

Customer Experience, Customer Satisfaction, Engineering +21

Rows per page

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