Concepedia

Aurély Lao

AL

2

Publications

39

Citations

2

H-Index

2013

Active since

Affiliations

Université de Lille(Current)

Aurély Lao is an author at Université de Lille specializing in interactive marketing, digital marketing, and psychology.

Top concepts

MarketingManagementPsychologyUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingBehavioral ScienceInteractive MarketingEmotion

Publications per year

2013–2021

2

Publications

2

Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Aurély Lao, Mariana Vlad, Annabel Martin-Salerno · International Journal of Retail & Distribution Management · 2021 · 27 citations

Customer Experience, Customer Satisfaction, Engineering +21

Mental imagery and its determinants as factors of consumers emotional and behavioural responses: Situation analysis in online shopping

Aurély Lao · Recherche et Applications en Marketing (English Edition) · 2013 · 12 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +24

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