Concepedia

Mariana Vlad

MV

3

Publications

76

Citations

3

H-Index

2021

Active since

Affiliations

Université de Bordeaux(Current)

Institut de Recherche en Gestion

Institut de Recherche en Gestion des Organisations

Mariana Vlad is an author at Université de Bordeaux specializing in interactive marketing, digital marketing, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchDigital MarketingInteractive MarketingBusinessPsychologyEngineeringUser Experience

Publications per year

2021–2024

3

Publications

3

The relationship between retailer app use, perceived shopping value and loyalty: the moderating role of deal proneness

Michaël Flacandji, Mariana Vlad · International Journal of Retail & Distribution Management · 2022 · 35 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +18

Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Aurély Lao, Mariana Vlad, Annabel Martin-Salerno · International Journal of Retail & Distribution Management · 2021 · 27 citations

Customer Experience, Customer Satisfaction, Engineering +21

The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy

Michaël Flacandji, Mariana Vlad, Renaud Lunardo · Journal of Retailing and Consumer Services · 2024 · 14 citations · Full text

Rows per page

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