Concepedia

Kimmo Taiminen

KT

Statistics

Publications

6

Citations

252

H-Index

6

Active since

2015

Affiliations

University of Jyväskylä(Current)

Kimmo Taiminen is an author at University of Jyväskylä specializing in arts, marketing insights, and management.

Top concepts

ArtsMarketingManagementMarketing InsightsBusinessCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchBranding

Publications per year

2015–2022

6

Publications

6

Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

Risqo Wahid, Heikki Karjaluoto, Kimmo Taiminen et al. · Journal of International Marketing · 2022 · 86 citations · Full text

Tiktok Famous, Digital Marketing, International Marketing +31

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing

Kimmo Taiminen, Chatura Ranaweera · European Journal of Marketing · 2019 · 73 citations · Full text

Digital Marketing, Brand Strategy, Consumer Research +23

The transparent communicative organization and new hybrid forms of content

Kimmo Taiminen, Vilma Luoma‐aho, Kristiina Tolvanen · Public Relations Review · 2015 · 42 citations

Transparent Communicative Organization, Human Communication, Organizational Communication +10

Enabling transformative value creation through online weight loss services

Heini Taiminen, Kimmo Taiminen, Juha Munnukka · Journal of Services Marketing · 2020 · 25 citations · Full text

Quality Of Life, Customer Satisfaction, Services Management +25

Usage of Facebook-and Anonymous Forum -- Based Peer Support Groups Online and Their Influence on Perceived Social Support Types in Weight Loss

Heini Taiminen, Kimmo Taiminen · 2016 · 15 citations · Full text

Family Medicine, Facebook-and Anonymous Forum, Weight Management +21

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