Heini Taiminen

The usage of digital marketing channels in SMEs

Heini Taiminen, Heikki Karjaluoto · Journal of Small Business and Enterprise Development · 2015 · 528 citations · Full text

Digital Business, Innovation Adoption, Digital Marketing +16

Harnessing marketing automation for B2B content marketing

Heini Taiminen · Industrial Marketing Management · 2015 · 396 citations

Content Marketing, Marketing Automation, Digital Marketing +5

Online support for vulnerable consumers: a safe place?

Joy Parkinson, Lisa Schuster, Rory Mulcahy et al. · Journal of Services Marketing · 2017 · 86 citations

A transformative value co-creation framework for online services

Joy Parkinson, Rory Mulcahy, Lisa Schuster et al. · Jyväskylä University Digital Archive (University of Jyväskylä) · 2019 · 36 citations · Full text

How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program

Heini Taiminen · Computers in Human Behavior · 2016 · 29 citations

Behavioral Sciences, Social Networks, Social Media +15