Valerie Lynette Wang

How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Liying Zhou, Hongyi Mao, Taiyang Zhao et al. · Journal of Business Research · 2022 · 74 citations

Electronic Marketplace, Economics, Business-to-business Research +13

Understanding the role of influencers on live streaming platforms: when tipping makes the difference

Liying Zhou, Fei Jin, Banggang Wu et al. · European Journal of Marketing · 2022 · 57 citations

Digital Marketing, Emerging Media, Social Influence +27

Building industrial brand equity on resource advantage

Yong J. Wang, Noël Capon, Valerie Lynette Wang et al. · Industrial Marketing Management · 2017 · 49 citations

Marketing, Resource Advantage, Management +9

Virtual versus human: Unraveling consumer reactions to service failures through influencer types

Taiyang Zhao, Yaxuan Ran, Banggang Wu et al. · Journal of Business Research · 2024 · 38 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +16

Business-to-business referral as digital coopetition strategy

Ying Zhu, Valerie Lynette Wang, Yong‐Jian Wang et al. · European Journal of Marketing · 2020 · 32 citations · Full text

Digital Coopetition Strategy, Digital Referral Marketing, Digital Business +18