Yong J. Wang

The mechanical stability of proteins regulates their translocation rate into the cell nucleus

Elvira Infante, Andrew Stannard, Stephanie Board et al. · Nature Physics · 2019 · 55 citations · Full text

Life Sciences, Cell Biology, Molecular Biology +17

When a brand caught fire: the role of brand equity in product-harm crisis

Brianna Rea, Yong J. Wang, Jason Stoner · Journal of Product & Brand Management · 2014 · 52 citations

Business, Marketing, Marketing Management +14

Building industrial brand equity on resource advantage

Yong J. Wang, Noël Capon, Valerie Lynette Wang et al. · Industrial Marketing Management · 2017 · 52 citations

Business, Marketing, Marketing Management +14

In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of Art and the Psychology of Art

Yong J. Wang, Kevin W. Cruthirds, Catherine N. Axinn et al. · ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley) · 2013 · 36 citations

Humanities, Marketing, Marketing Management +17

My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics

Yong J. Wang, Osama Jawaid Butt, Jie Wei · Journal of Brand Management · 2011 · 31 citations

Business, Marketing, Marketing Management +11