Kevin W. Cruthirds

The Use of Humor in the Workplace

Eric J. Romero, Kevin W. Cruthirds · Academy of Management Perspectives · 2006 · 509 citations

Management, Leadership, Organizational Behavior +10

Differences between American, Egyptian and Lebanese Humor Styles

Morris Kalliny, Kevin W. Cruthirds, Michael S. Minor · International Journal of Cross Cultural Management · 2006 · 93 citations

Social Sciences, Organizational Behavior, Social Psychology +10

In Search of Aesthetics in Consumer Marketing: An Examination of Aesthetic Stimuli from the Philosophy of Art and the Psychology of Art

Yong J. Wang, Kevin W. Cruthirds, Catherine N. Axinn et al. · ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley) · 2013 · 36 citations

Humanities, Marketing, Marketing Management +17

The use of humor in the workplace

Eric J. Romero, Kevin W. Cruthirds · IEEE Engineering Management Review · 2006 · 23 citations

Management, Leadership, Organizational Behavior +10

A comparison of humor styles in US and Mexican television commercials

Kevin W. Cruthirds, Valerie L. Wang, Yong J. Wang et al. · Marketing Intelligence & Planning · 2012 · 19 citations

Social Sciences, Communication, Marketing +10