Taiyang Zhao

The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China

Xiaotong Jin, Jianan Li, Wei Song et al. · Frontiers in Public Health · 2020 · 78 citations · Full text

Management, Health Behavior, Public Management +16

How Does a Public Health Emergency Motivate People’s Impulsive Consumption? An Empirical Study during the COVID-19 Outbreak in China

Mo Li, Taiyang Zhao, Ershuai Huang et al. · International Journal of Environmental Research and Public Health · 2020 · 75 citations · Full text

Social Sciences, Behavioral Sciences, Social Psychology +9

How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Liying Zhou, Hongyi Mao, Taiyang Zhao et al. · Journal of Business Research · 2022 · 75 citations

Business, Business Economics, Marketing +10

Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China

Wei Song, Xiaotong Jin, Jian Gao et al. · International Journal of Environmental Research and Public Health · 2020 · 64 citations · Full text

Social Sciences, Marketing, Social Psychology +12

Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

Xiaotong Jin, Yurou Zhao, Wei Song et al. · Frontiers in Psychology · 2021 · 46 citations · Full text

Social Sciences, Economics, Health Behavior +14