Taiyang Zhao

The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China

Xiaotong Jin, Jianan Li, Wei Song et al. · Frontiers in Public Health · 2020 · 76 citations · Full text

How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Liying Zhou, Hongyi Mao, Taiyang Zhao et al. · Journal of Business Research · 2022 · 74 citations

Electronic Marketplace, Economics, Business-to-business Research +13

How Does a Public Health Emergency Motivate People’s Impulsive Consumption? An Empirical Study during the COVID-19 Outbreak in China

Mo Li, Taiyang Zhao, Ershuai Huang et al. · International Journal of Environmental Research and Public Health · 2020 · 72 citations · Full text

Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China

Wei Song, Xiaotong Jin, Jian Gao et al. · International Journal of Environmental Research and Public Health · 2020 · 62 citations · Full text

Virus Epidemiology, Psychosocial Determinant, Social Psychology +23

Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

Xiaotong Jin, Yurou Zhao, Wei Song et al. · Frontiers in Psychology · 2021 · 42 citations · Full text

Consumer Economics, Social Determinants Of Health, Policy Analysis +24