Jian Gao

Enhanced secondary pollution offset reduction of primary emissions during COVID-19 lockdown in China

Xin Huang, Aijun Ding, Jian Gao et al. · 2020 · 207 citations · Full text

Engineering, Air Pollution Measurement, Air Pollution Filtration +24

Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China

Wei Song, Xiaotong Jin, Jian Gao et al. · International Journal of Environmental Research and Public Health · 2020 · 62 citations · Full text

Virus Epidemiology, Psychosocial Determinant, Social Psychology +23

Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation

Wang Jian-guo, Jianming Wang, Jian Gao · SAGE Open · 2020 · 42 citations · Full text

Sustainable Consumption, Green Marketing, Behavioral Decision Making +24

The influence mechanism of environmental anxiety on pro‐environmental behaviour: The role of self‐discrepancy

Jian Gao, Zhao Jing, Wang Jian-guo · International Journal of Consumer Studies · 2020 · 42 citations

Behavioral Sciences, Dance Media, Environmental Behavior +15

How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance

Jian Gao, Wang Jian-guo, Ainsworth Anthony Bailey · Psychology and Marketing · 2021 · 40 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +22