Jianming Wang

Environmental Consciousness and Organic Food Purchase Intention: A Moderated Mediation Model of Perceived Food Quality and Price Sensitivity

Jianming Wang, Thuy Linh Pham, Van Thac Dang · International Journal of Environmental Research and Public Health · 2020 · 214 citations · Full text

Agriculture, Food Science, Marketing +17

Building competitive advantage for hospitality companies: The roles of green innovation strategic orientation and green intellectual capital

Van Thac Dang, Jianming Wang · International Journal of Hospitality Management · 2022 · 147 citations

Management, Hospitality Management, Strategic Management +9

The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example

Zhengxia He, Yanqing Zhou, Jianming Wang et al. · Business Strategy and the Environment · 2020 · 123 citations

Business, Marketing, Marketing Management +10

Driving mechanism model of enterprise green strategy evolution under digital technology empowerment: A case study based on Zhejiang Enterprises

Zhengxia He, Leyi Kuai, Jianming Wang · Business Strategy and the Environment · 2022 · 102 citations

Business, Strategic Management, Strategy +12

The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures

Jianming Wang, Jing Bao, Congcong Wang et al. · Sustainable Cities and Society · 2017 · 94 citations

Business, Marketing, Marketing Management +17