Concepedia

Jing Bao

JB

Statistics

Publications

2

Citations

111

H-Index

2

Active since

2017

Affiliations

Zhejiang University of Finance and Economics(Current)

Jing Bao is an author at Zhejiang University of Finance and Economics specializing in culture, consumer behavior, and customer satisfaction.

Top concepts

Publications per year

2017–2022

2

Publications

2

The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures

Jianming Wang, Jing Bao, Congcong Wang et al. · Sustainable Cities and Society · 2017 · 91 citations

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The Impact of Positive Emotional Appeals on the Green Purchase Behavior

Jianming Wang, Xincheng Yang, Zhengxia He et al. · Frontiers in Psychology · 2022 · 20 citations · Full text

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