Xincheng Yang

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Publications

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Active since

2022

Affiliations

Zhejiang University of Finance and Economics(Current)

Hangzhou Normal University

Xincheng Yang is an author at Zhejiang University of Finance and Economics specializing in consumer behavior, green marketing, and interactive marketing.

Top concepts

BusinessEconomicsMarketingManagementSocial ImpactGreen MarketingSocial InfluenceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2022–2022

Publications

The Impact of Positive Emotional Appeals on the Green Purchase Behavior

Jianming Wang, Xincheng Yang, Zhengxia He et al. · Frontiers in Psychology · 2022 · 20 citations · Full text

Is Green Spread? The Spillover Effect of Community Green Interaction on Related Green Purchase Behavior

Jianming Wang, Xincheng Yang, Yini Xi et al. · International Journal of Environmental Research and Public Health · 2022 · 18 citations · Full text

Customer Satisfaction, Green Marketing, Digital Marketing +21

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