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How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

Electronic MarketplaceEconomicsBusiness-to-business ResearchDigital MarketingPlatform DesignManagementBusinessConsumer ResearchTwo-sided MarketConsumer BehaviorBusiness StrategyBuyers ’ PerformancePlatform CompetitionMarketingB2b PlatformBusiness-to-consumer Marketing